The simple way of doing this is to use examples:
- Anecdotal evidence showing how you solved a problem or achieved the required result
- Case studies - can be full blown or mini case studies as appropriate
- Testimonials (ideally attributable) relevant to the point you are making
- Customer lists can help but they need to be relevant - ideally the same industry
- Images, charts, tables etc that substantiate your claim (if they are permitted by the tender rules)
There is no absolute right or wrong but believability is key to writing good tender submissions... that win contracts!
Any more ideas?
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