Use the evaluation criteria
Most public sector tenders (and many corporate tenders) will provide you an evaluation criteria ie how they are going to score your response eg
- 30% price
- 60% method statements
- 10% presentation / site visits
You don't always receive this with the tender but do ask for it!
Innovation
Very few organisations want to stand still, they want to do better; this is why showing how you can bring new ideas to a contract is important. In this fast-moving world, things are always changing so innovation also demonstrates that you are flexible and capable of providing more than a 'me too' solution.
Added value
Customers are always looking to get a better deal so adding value is always going to be an important part of your bid. This means offering more 'value for money' NOT being cheaper eg you may be able to add a service to your bid that costs you little or nothing but saves your customer money... this will interest them!
Differentiation
Innovation and added value also help you stand out from the crowd. If they receive five bids that are all very similar but you have shown new ideas, improvements and added value then you are increasing your chances of success.
Alternative bid?
You need to be careful with this and make sure that:
- you do submit a compliant bid first
- your alternative bid shows benefit to the customer - not just convenience for you
Some more to come soon...
Your thoughts or comments are always appreciated.